Tuesday, 3 December 2013

"Presentation"

"Presentation" is decisive for the final artwork, the way you present your job is truly important because if you do it wrong your work can loose it´s essence and consequently it´s value.

You have to be aware of the kind of artwork you have created, and present it in a way that helps to express the idea you originaly wanted to create.

To do this, is significant to take into account several things, such as the size of your work, the meaning of it, how you want to make people feel with it, the format of your work, if it´s 3 dimensional or not etc... you also need to pay attention to the room or space where you are presenting your work, some pieces really need space to breathe, or a white, neutral enviroment to appreciate properly and understand the artwork and other crucial thing is the light you want to have in the gallery.

If we are talking about installation or some work that required any digital aspects it´s crucial to present it correctly, having the needed equipment and been aware of enviromental sounds that can interfere and ruin the work.

What i´ve noticed in the exhibitions i have been in is that depending of the format of your work you present it one way or another, so for example in Saatchi Gallery i saw this work by Annie Kevans, i thought it was very well presented because one entire room was occupied by just her work, and that makes it special and creates the atmosphere for you to capture the concept of the work.


Then here we have an example of how to present sculptures, if you want your work to be inside of a room it must be big, you have to let your work have its space, breathe, so that it integrates with the enviroment.


This painting by Claude Monet was well presented too, you could see it really closely and i liked the fact that it was situated near the floor, so visitors of the gallery could see the complete work, having their eyes situated in the middle of the painting.

One of the key things presenting a work is the way you document it, the label shouldn´t be very big because the main attention should be the artwork, but it is important that you make the label noticeable, so that visitors don´t confuse it with other piece´s labels.

                               

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